Wikipedia Dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc, toplumsal ve sekt\u00f6rel ihtiya\u00e7lara dijital teknolojilerin entegrasyonuyla \u00e7\u00f6z\u00fcm bulman\u0131n ve buna ba\u011fl\u0131 olarak i\u015f ak\u0131\u015flar\u0131n\u0131n ve k\u00fclt\u00fcr\u00fcn geli\u015fmesi ve de\u011fi\u015fmesi s\u00fcrecini yaratan bir kavram olarak tan\u0131mlamaktad\u0131r. \u0130\u015f hayat\u0131nda ba\u015far\u0131l\u0131 olman\u0131n, \u00fcr\u00fcn ve hizmet sunumunda farkl\u0131l\u0131\u011f\u0131 yaratmak oldu\u011fu bilinmektedir ve kurumlar art\u0131k yarat\u0131c\u0131l\u0131\u011f\u0131 ve inovasyonu merkeze alan bir dijital d\u00f6n\u00fc\u015f\u00fcm yaratarak, geleneksel metotlardan daha iyi sonu\u00e7lar elde edebileceklerinin fark\u0131na varm\u0131\u015ft\u0131r.<\/p>\n\n\n\n
\u0130ki bilgisayar aras\u0131nda dijital bilgi transferi ile 29 Ekim 1969 ba\u015flayan ve 1989 y\u0131l\u0131nda www web sisteminin kullan\u0131lmaya ba\u015flamas\u0131yla k\u00fcresel hale gelen internet, d\u00fcnyan\u0131n en h\u0131zl\u0131 yay\u0131lan dijital uygulamas\u0131d\u0131r.<\/p>\n\n\n\n
Dijital \u00fcr\u00fcn ve hizmetler, bireylerin, i\u015fletmelerin g\u00fcnl\u00fck ya\u015fam\u0131nda benimsenmi\u015ftir ve bir b\u00fct\u00fcn olarak toplum dijitalle\u015fmeyi benimsemi\u015f ve kullanmaktad\u0131r. Ya\u015fam\u0131m\u0131z\u0131n her an\u0131nda dijital d\u00fcnyan\u0131n i\u00e7inde yer almaktay\u0131z. Dijitalle\u015fme ile birlikte hem dijital, hem de fiziksel d\u00fcnyada bildi\u011fimiz i\u015f yapma kurallar\u0131 de\u011fi\u015fmi\u015ftir. Art\u0131k hi\u00e7 taksisi olmayan Uber gibi d\u00fcnyan\u0131n en b\u00fcy\u00fck taksi uygulamas\u0131, hi\u00e7 mal mevcudu olmayan Alibaba gibi toptan ve perakende sat\u0131\u015f sitesi, hi\u00e7 mutfa\u011f\u0131 olmayan yemek sepeti gibi bir yemek sitesi, oteli olmayan hotel.com gibi rezervasyon siteleri ile ya\u015famaktay\u0131z.<\/p>\n\n\n\n
Bu \u00f6rnekler, bilinen i\u015f kurallar\u0131na ve \u00e7al\u0131\u015fma ortamlar\u0131na kar\u015f\u0131 gelen dijitalle\u015fmenin, g\u00fcc\u00fcn\u00fc g\u00f6stermektedir. Gelecekteki dijital d\u00fcnyada modas\u0131 ge\u00e7me olas\u0131l\u0131\u011f\u0131 y\u00fcksek oldu\u011fu i\u00e7in bildi\u011fimiz i\u015f modelleri yeniden de\u011ferlendirilmelidir. Geleneksel end\u00fcstri yap\u0131lar\u0131 a\u015f\u0131nacak veya bask\u0131 alt\u0131na girecektir. Di\u011fer yandan dijitalle\u015fmenin deste\u011fi ile kazanan her \u015feyi al\u0131r rekabet bask\u0131s\u0131 uygulayacak, yeni oyuncular ve mikro i\u015fletmeler i\u00e7in b\u00fcy\u00fck potansiyel ortaya \u00e7\u0131kacakt\u0131r.<\/p>\n\n\n\n
Sonu\u00e7 olarak, \u015firketler kendi i\u015f modellerini de\u011fi\u015ftirmek zorunda kalacaklard\u0131r. Dijital yar\u0131\u015fta ayakta kalabilmek i\u00e7in, dijital yenilikleri ba\u015fkalar\u0131 yapmadan veya icat etmeden \u00f6nce uygulamak \u00f6nem kazanm\u0131\u015ft\u0131r. Dijital ekonominin bir\u00e7ok b\u00f6l\u00fcm\u00fcnde d\u00fc\u015f\u00fck giri\u015f engelleri oldu\u011fundan, yeni rakiplerin pazar\u0131 \u015fekillendirme ve fethetme olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir. Artan rekabet bask\u0131s\u0131 ile, \u00f6zellikle \u00e7e\u015fitli geleneksel alanlarda \u00e7al\u0131\u015fan g\u00fc\u00e7l\u00fc \u015firketler, dijital \u015firketler taraf\u0131ndan zorlanacaklard\u0131r.<\/p>\n\n\n\n
T\u00fcketimin hi\u00e7bir zaman s\u0131f\u0131rlanmad\u0131\u011f\u0131 tek sekt\u00f6r olan perakende sekt\u00f6r\u00fcnde, dijital kanallar\u0131n artmas\u0131 ile e-ticaret kavram\u0131 geli\u015fmi\u015ftir. Covid 19 nedeni ile t\u00fcketiciler ihtiya\u00e7lar\u0131n\u0131 internet \u00fczerinden temin etmeyi artt\u0131rd\u0131lar. E-ticaret \u015firketleri de \u00fcr\u00fcn temininden son teslime, hatta iadelere kadar t\u00fcm operasyonlar\u0131n\u0131 dijital d\u00f6n\u00fc\u015f\u00fcmlerle y\u00f6netilebilir hale getirdiler. Yapay zeka \u00fcr\u00fcnleri, nesnelerin interneti son derece kolay olarak uygulanmaya ba\u015fland\u0131. S\u00fcre\u00e7 y\u00f6netimi art\u0131k \u00e7al\u0131\u015fanlara de\u011fil, sistemlere ve dashboard\u2019lara yans\u0131t\u0131ld\u0131. Pazara giri\u015f engelleri azald\u0131, k\u00fc\u00e7\u00fck i\u015fletmecilerin ticarete kat\u0131l\u0131m\u0131 kolayla\u015ft\u0131 ve \u00fcr\u00fcn \u00e7e\u015fitlilikleri ise art\u0131\u015f g\u00f6sterdi<\/p>\n\n\n\n
\u0130nternet \u00fczerinden yap\u0131lan sat\u0131\u015flar\u0131n artmas\u0131 da t\u00fcketicilerin g\u00fcnl\u00fck hayatlar\u0131nda zaman tasarrufu sa\u011flad\u0131, sat\u0131n almay\u0131 bir t\u0131k kolayl\u0131\u011f\u0131na getirdi. De\u011fi\u015fikliklere ayak uydurabilen ve dijitalle\u015fmeye yat\u0131r\u0131m yapan firmalarda ise artan talepler operasyon maliyetlerinde azalma yaratt\u0131. Pazardan gelen de\u011fi\u015fikliklere h\u0131zla ayak uydurabilen, de\u011fi\u015fimi yaratabilen ve dijitalle\u015fmeye yat\u0131r\u0131m yapan perakende sekt\u00f6r\u00fc oyuncular\u0131 ise, yeni m\u00fc\u015fterilerine kolayca ula\u015fabildikleri gibi, fiziksel kanallarda bulunan maliyet kalemlerini sanal ortama ta\u015f\u0131yarak operasyonlarda olu\u015fan faaliyetlerden do\u011fan maliyetlerde indirim sa\u011flad\u0131lar.<\/p>\n\n\n\n
Dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn de etkisiyle lojistik ve tedarik zincirinde mevcut olan fiziksel a\u011flar, dijital kanallara do\u011fru y\u00f6neldi. \u00d6zellikle k\u00fcresel ticaretin s\u0131n\u0131r tan\u0131mayan geli\u015fimi ile birlikte, t\u00fcketici ve \u00fcreticiler bir \u00fcr\u00fcn veya hizmet al\u0131\u015fveri\u015fi s\u0131ras\u0131nda y\u00fcksek seviyede online ve do\u011fru bilgiye sahip oldular. Karar mekanizmalar\u0131 h\u0131zland\u0131.<\/p>\n\n\n\n
Tedarik zincirindeki dijitalle\u015fme trendleri ise \u00f6ncelikle otomasyon, tedarik zincirinin dijital ikizlerinin yarat\u0131lmas\u0131, veri analiti\u011fi, tedarik zinciri dijital y\u00f6netim, siber g\u00fcvenlik, nesnelerin interneti ile online takip, 5G ile h\u0131zlanacak ileti\u015fim, yapay zeka \u00e7\u00f6z\u00fcmleri ve art\u0131r\u0131lm\u0131\u015f deneyim ile hatas\u0131z i\u015flem yaratmak olarak belirlenmektedir.<\/p>\n\n\n\n
21. Y\u00fczy\u0131l de\u011fi\u015fim y\u00fczy\u0131l\u0131d\u0131r. Dijital de\u011fi\u015fimi kabul etmeyenlerin yok olacaklar\u0131, kabul edip taklit edenlerin b\u00fcy\u00fcyemeyece\u011fi, de\u011fi\u015fimi kendileri yaratan firmalar\u0131n da uzun d\u00f6nem performanslar\u0131n\u0131 artt\u0131racaklar\u0131 bir y\u00fcz y\u0131l\u0131 ya\u015famaktay\u0131z.<\/p>\n\n\n\n
Tedarik Zinciri ve Lojistik y\u00f6netimi Dan\u0131\u015fman\u0131<\/p>\n\n\n\n
Atilla@yildiztekin.com<\/a><\/p>\n\n\n\n Tel: 0. 532 215 6818<\/p>\n","protected":false},"excerpt":{"rendered":" Wikipedia Dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc, toplumsal ve sekt\u00f6rel ihtiya\u00e7lara dijital teknolojilerin entegrasyonuyla \u00e7\u00f6z\u00fcm bulman\u0131n ve buna ba\u011fl\u0131 olarak i\u015f ak\u0131\u015flar\u0131n\u0131n ve k\u00fclt\u00fcr\u00fcn geli\u015fmesi ve de\u011fi\u015fmesi s\u00fcrecini yaratan bir kavram olarak tan\u0131mlamaktad\u0131r. \u0130\u015f hayat\u0131nda ba\u015far\u0131l\u0131 olman\u0131n, \u00fcr\u00fcnRead More <\/span><\/i><\/a><\/p>\n","protected":false},"author":1,"featured_media":150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blog.xinerji.com\/index.php?rest_route=\/wp\/v2\/posts\/149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.xinerji.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.xinerji.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.xinerji.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.xinerji.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=149"}],"version-history":[{"count":1,"href":"https:\/\/blog.xinerji.com\/index.php?rest_route=\/wp\/v2\/posts\/149\/revisions"}],"predecessor-version":[{"id":151,"href":"https:\/\/blog.xinerji.com\/index.php?rest_route=\/wp\/v2\/posts\/149\/revisions\/151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.xinerji.com\/index.php?rest_route=\/wp\/v2\/media\/150"}],"wp:attachment":[{"href":"https:\/\/blog.xinerji.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.xinerji.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.xinerji.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}